hairstyles were very glamourous. Perfectionist styles with
sophisticated waves and curls.
The hair was
voluminous and longer than hair from the last two decades.
Fabric was being rationed
at the beginning of the decade so
women made the best of things by emphasizing on beautiful feminine hair.
Veronica Lake was a popular
fashion icon and actress during the 1940's and sported lots of the
glossy hairstyles we now associate with the 1940's pin up actresses.
Hair accessories were also popular:
Women covered their wavy long hair with
decorative snoods that added a sense of mystery and finesse to their
For evenings out, hairnet snoods were decorated
with crystal, ribbons or flowers.
To achieve the wavy and curly styles, women would use the
The method would be used to curl the ends of the hair and add
that fluffy full shape to ends of the tresses just as you can see in
the picture of Rita Hayworth (right).
These days you can use heated rollers or a curling wand to
achieve the same waves and ringlets you see in the 1940's hairstyles.
Many of the looks popular during 1940's
decade took several hours of planning and styling to achieve,
representing total glamour.
(See: Ava Gardner Left)
The Second World War took place during the early 1940's and men were
drafted to fight in Europe against Nazi Germany. Because of that women
who remained behind had to become the workforce.
They learned new skills and took up traditonally male roles in
factories and generally all areas of employment.
Posters and advertising campaigns came out encouraging women to 'make
do and mend' also that they could be the back bone of American industry
The term "Rosie the Riveter" was first
used in 1942 in a song of the same name written by Redd Evans and John
Jacob Loeb. Below is a poster of 'Rosie the Riveter'.
was recorded by numerous artists, including the
popular big band leader Kay Kayser,
and became a national hit.
The song portrays "Rosie" as a tireless assembly line worker,
part to help the American war effort and economy.
All the day long,
Whether rain or shine
She’s part of the assembly line.
She’s making history,
Working for victory
Rosie the Riveter
Women adopted the 1940's hairstyles seen on 'Rosie' such as
Dotted scarves covering bouncy curls, tied up in an updo.
Curly hair worn in two braids with a scarf are also
representitive of that time. Pictures of women seemed more fuller
figured and robust.
A marked difference from the skinny boyish look of the 1920's
By now women showed off their browner tanned skin and hair was
as always a true expression of how women felt about themselves.
While “victory rolls” were originally the name for a fighter
manoeuvre, women adopted the term for the rolls of hair to celebrate
victory in WWII.
The victory roll hairstyle was wildly popular in the 1940’s — and not
just for the name, but for their ease in creation.
Any hairstyle in the
40’s had to be created without modern styling products — including blow
How to create
the Victory Roll
First, part your hair from ear to ear, and put
the hair in
the back in a pony tail.
the loose hair down the middle. You can make a part straight down the
middle, or slightly to the side for a different look. Pin half of your
Back comb the loose hair and then comb the front layer over
teased hair, and smooth it with a product.
the hair around your fingers a couple of times and form a loop. Slip
your fingers out, and tuck the ends of the hair inside the loop. Hold
the hair secure while you roll inwards towards your head.
Once you reach your head, spread the loop out to achieve
Pin so that the rolls are secure.
You should now have one roll.
Repeat on the other side.
Take your curling iron, and curl the back of your
Let the curls cool and then comb them with your fingers,
with holding spray.